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品牌规划和品牌价值提升
Brand Planning and Promotion

 

      在过去的十年里,泛太平洋为大型中国企业提供了品牌规划和宣传的服务。不同行业特点的企业对品牌的内涵定义不同,消费品主导的企业把品牌的内涵从产品、渠道、服务延展到企业的“机构品牌”;而以工业品为主和以B2B为主要销售模式的企业,则把品牌的内涵从机构的高度扩展到对客户端的影响。泛太平洋管理咨询团队可以帮助企业分析其品牌的现值和市场对该品牌的真实反馈出的内涵,指导企业的决策层理解品牌价值提升和品牌内涵修补的方式以及可能的战略。另外,泛太平洋还为客户制定年度企业品牌提升的实施规划,让企业品牌和企业形象的提升落实到正确的传媒渠道,包括社交互动媒体、传统印刷平面媒体和电视媒体、网络媒体、户外户内广告媒体等。

 

In the past decade PPMI has successfully helped Chinese companies in commercial banking, FMCG, manufacturing sectors to build their product brands and corporate brands.  Our services cover a wide range of issues such as the “key message strategy” to answer what the single most important message is the brand must convey and what the most effective format and communication channels the message should adopt, the “brand depth & width strategy” to answer how to reach targeted customers and how to cement their loyalty, the “ interactive strategy” to teach clients how to best utilize social media, mobile internet and web-TVs, plus the traditional print, TV media and out-door advertising tools.

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