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通信运营商零售渠道管理
Retail Channels Management for Telecom Operators

 

      随着近年来竞争压力的加大和通信用户市场饱和度的提升,运营商加大了对前端部门的管理水平的重视。多元化的销售和服务渠道,包括自由营业厅、合作厅、社会代理网点、网上营业厅、掌上营业厅、特殊纵向渠道诸如校园市场、第三方专业市场,需要清晰和可执行的战略。泛太平洋在这些渠道的管理和提升销售业绩方面,累积了领先的咨询经验。在运营商加大传统网点的卖场化改造和创新渠道的尝试中,泛太平洋为国内三大运营商不仅提供了广泛的咨询研究,还派出专业团队实施现场培训辅导、让客户的创新策略得以落地。

 

With increasingly high penetration rates in most urban markets, Chinese telecommunications operators have shifted more attentions to the front-end operations. PPMI is one of the pioneering consulting firms in helping operators dramatically to enhance their retail channel performance. We have formed long-term partnerships with all three Chinese telecom operators in studying opportunities to innovate the sales and service delivery processes for today’s demanding consumers in diversified channels from flagship stores, co-op shops, on-line shops and even the mobile-internet “palm stores”. One of PPMI’s unique service features is to combine our consulting solutions with PPMI’s in-the-shop coaching programs so our clients can speed up the implementation process.

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